your brand

Create brand preference


What is brand positioning?

Brand positioning is an analysis and selection process in which you state the playing–ground for your organization and in which you emphasize aspects of the brand identity relevant to the target groups in order to differentiate the brand from competitors. In addition to differentiation, categorization and ‘standing out’ is becoming increasingly important when positioning your brand.


The purpose?

Obtaining a preferred position in the heart and brain of the business and/or private consumer.



Need an approach that is to the point? Without long processes and reports? Aan Z® has developed a working method to assist companies with their (brand) positioning choices in a short period of time: Next i-Level. Want to learn more about brand positioning? Please contact us:



Employer branding

The above method is also suitable in modified form for the positioning of the employer brand.