Internal branding: deliver internally what you promise externally
Commitment, motivation and loyalty are important features within each successful organization. The process of internal branding is partly aimed at influencing attitudes and behaviour of employees and management, and intends to involve them to fulfil the brand promise, based on the brand DNA. Internal branding also plays a connecting role between people, departments (HR, marketing, communication) and layers within the organization. It contributes to the anchoring of the identity in internal processes. In short, a good reputation begins within the organization!
Internal branding concept
Learn more about how an internal branding concept in words and images can contribute to (among other) internal support for change and a good reputation in the market.
